A new definition of “digital”– the collection of habits and expectations of...
By defining “digital” as not the technology, device, or channel, but rather the habits and expectations of modern users, we are able to make practical decisions about which marketing tactics,...
View ArticleNet Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to...
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